Your Brand in China — Done Right
We help international lifestyle and luxury brands enter, launch, and grow in Greater China — with a team that lives and works there.
Breaking into the Chinese market is one of the biggest opportunities for lifestyle and luxury brands — and one of the most complex to navigate alone. The Breakfast Press has a dedicated Shanghai office and a team fluent in China's media landscape, digital platforms, and consumer culture.
We've guided brands through China launches, managed their social presence on WeChat and Little Red Book, and handled the operational side — from Tmall store management to wholesale distribution and trademark protection. We don't just advise. We execute.
What we do in China:
China's digital landscape is unlike anywhere else. The right platform depends entirely on your brand category, budget, and goals. Click any platform to learn where it fits — and what it takes to win there.
The Breakfast Press manages brand accounts and KOL campaigns across all these platforms from our Shanghai office.
Get in touch → wen@thebreakfastpress.com
Public Relations & Media — Press outreach and editorial coverage in Chinese lifestyle and luxury media
WeChat & Weibo Management — Content strategy, community management, and paid campaigns
Little Red Book (XHS / 小红书) — KOL seeding, brand account management, and campaign execution
Tmall Store Management — Setup, operations, and growth strategy for your Tmall flagship
KOL & Key Opinion Leader Management — Identifying and managing the right voices for your brand in China
Brand & Retailer Consulting — Market entry strategy, positioning, and retail channel development
Trademark Protection — Securing and defending your brand IP in China before someone else does
Our Shanghai office: 1237 Fu Xing Middle Road, Xuhui District, Shanghai
Also serving: Hong Kong · Singapore · Southeast Asia
Contact: wen@thebreakfastpress.com · vivian@thebreakfastpress.com