Public Relations & Marketing
Social Media / KOL Management
WeChat, Weibo， XHS Little Red
Brand & Retailer Consulting (China)
Trademark Protection (China)
Studio and Event Photography
The Breakfast Press
The Breakfast Press is a boutique public relations and brand consultancy specialising in fashion, design, travel, and lifestyle. Established to serve international brands entering and growing across Asia, we offer an integrated suite of services — from PR and media relations to sales representation, brand consulting, and campaign execution.
Key regions: Greater China · Singapore
Wen Teo — Co-Founder & Managing Director
Wen brings a rare convergence of creative and commercial expertise to everything she leads. Educated at Parsons New York (Fashion Marketing, Masters in Strategic Design) and the London School of Economics (Masters in Finance), her career spans some of the most respected names in luxury and lifestyle — including LVMH, Prada, Lane Crawford Pedder Group, Thom Browne New York, and The Beast Shop 野兽派.
Her experience in brand strategy, client management, and high-profile event production — including campaigns for Shu Uemura, Paul Smith, Trudon, Sophia Webster X On Pedder, Christophe Robin, and the Ruby Lin X Wallace Huo celebrity wedding — gives her a nuanced understanding of what luxury brands need to resonate in Asia. She oversees the overall management and client accounts at Breakfast Press.
Vivian Huang — Co-Founder & PR Director
Vivian's career began on stage with the Jiangxi Repertory Theater before pivoting to public relations — a transition that left her with a storyteller's instinct and a strategist's discipline. She honed her craft at China's Harper's Bazaar and has since built deep expertise in China's digital and social media landscape, press communications, and crisis management.
Her client portfolio spans Tod's, Max Mara, Volvo, 野兽派, The Laundress, Christophe Robin, UKA, Bondi Wash, 100Bon, and Fornasetti, among others. At Breakfast Press, she leads all public relations strategy and media relations across the region.
Emily Liang — Co-Founder & Head of Finance & Distribution
Emily's foundation in visual merchandising — built at the Raffles Institute of Fashion — evolved into a career spanning luxury fashion buying, merchandising, and sales campaign management at companies including Crate & Barrel, Robinsons, and Reebonz. Her operational precision and commercial instincts make her the backbone of Breakfast Press's finance, distribution, and sales operations.
Xu Xin — Head of Marketing & Campaigns
A graduate of Donghua University's Shanghai Institute of Visual Arts, Xu Xin began her career executing marketing campaigns in the renewable energy and automobile sectors — developing a sharp ability to launch brands in competitive, fast-moving markets. Her expertise spans both offline and online campaign execution, with a particular strength in event production and press activations. She leads all marketing and campaign execution at Breakfast Press.
A family business. Sisters in leadership, guided in faith. We give Him all glory.
As featured in Burda Luxury and other regional media.